The second year is a different problem from the first. Demand you can't service costs more than demand you never had, and the brands that stall at national expansion usually do it on operations rather than on sales. This path covers holding what you have won while adding to it.
The sequence
Resets, promotional calendars and the category review that decides renewal.
Units per store per week, and what the number means before a retailer tells you.
Inventory position, fill rate, routing compliance and when a second node pays for itself.
Pricing discipline and stock cover across both channels, out of one inventory pool.
Sequencing specialty, natural, grocery, drug and club without breaking pricing.
The marketing calendar that keeps units moving in the months a retailer is watching.
At the end of this path
U.S. Market Assessment
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
