TruLife DistributionU.S. Retail Commercialization

Home / What we do / Market entry & FDA compliance

Land legally, the first time.

FDA registration, labeling, claims review, import paperwork and liability coverage — completed before production runs, not after a container is sitting at the port.

The problem

Regulatory work discovered late is the most expensive kind.

A brand arrives with packaging printed to its home market's rules. The panel format is wrong, the serving size is expressed the wrong way, the allergen statement doesn't match U.S. convention, and there is no domestic address on the pack. None of it is a formulation problem. All of it means reprinting.

Then there are the claims. Language that is ordinary marketing in Europe or Australia can make a product an unapproved drug in the United States. A buyer's compliance team catches it, or worse, nobody catches it and the product ships.

Meanwhile the facility isn't registered, there is no U.S. agent on file, prior notice hasn't been filed against the shipment, and the product liability certificate the retailer's vendor onboarding requires doesn't exist. Each of these is a small piece of administration. Together they are the reason a launch slips a year.

What we do

The complete entry file, built once and correctly.

Regulatory audit

Formula, ingredients, panel, artwork and marketing language reviewed against U.S. requirements before anything goes to print. You get a written list of what has to change and what can stay.

FDA registration and U.S. agent

Facility registration and the domestic agent requirement completed and documented, so the paperwork exists before a retailer or a customs broker asks for it.

Label and panel construction

The Supplement or Nutrition Facts panel rebuilt to U.S. format — serving sizes, nutrient declarations, allergens, net contents, and the domestic address that has to appear on pack.

Claims review

Every claim on pack, on the website and in the sales deck sorted into what is defensible here and what is not. Structure-function language is workable. Disease language is not, however it is phrased.

Import pathway

Prior notice, customs entry, duty classification, freight and the supplier verification requirements that apply to your category — arranged so the first container clears rather than sits.

Insurance and vendor documentation

Product liability coverage at the limits chains require, plus the tax, banking and vendor-onboarding paperwork that has to be complete before a purchase order can be raised.

How it works

Four steps, in a fixed order.

The order matters here more than anywhere else on this site. Registration before entry, claims before print, insurance before onboarding.

Step 01

Audit

We review the product, the pack, the claims and the manufacturing documentation, and return a written gap list with each item marked blocking or non-blocking.

Step 02

Remediate

Panels rebuilt, claims rewritten, artwork corrected. This is the stage where a formula change, if one is genuinely needed, is cheapest to make.

Step 03

Register

Facility registration, U.S. agent, insurance, and the vendor documentation pack assembled and filed.

Step 04

Clear

Freight booked, entry filed, product received into the U.S. inventory position and available to sell.

Who this is for

Worth saying plainly who this doesn't suit.

A good fit

This works when

You have a finished product manufactured to GMP standard, you intend to sell it in U.S. physical retail, and you are willing to change artwork and claims language to do it.

Not a fit

This doesn't work when

Your formula contains an ingredient with no lawful pathway in the United States, or the claims on pack are the reason the brand sells at home and you aren't prepared to change them. We will tell you that at the assessment stage rather than after you've paid for a program.

Go deeper

Read the detail before you commit to anything.

In their words

Compliance is the part clients notice least and depend on most.

“They fully assisted us with FDA compliance for our products and even had their graphics team make all necessary label changes for us. It was very clear that we made the right decision to partner with them from the start.”
John KimCEO, Elementelle

Questions

Frequently asked.

Do you handle FDA registration itself, or just advise on it?
We complete it. Facility registration, the U.S. agent requirement, and the associated records are handled as part of the engagement rather than handed back to you as a to-do list.
Our label is already compliant in our home market. Isn't that close enough?
Rarely. A compliant EU, UK, Australian or Canadian label almost always needs a new panel for the United States — different serving-size rules, different nutrient names and units, different allergen conventions, and a required domestic address. The formula usually survives. The artwork usually doesn't.
What kinds of claims cause the most trouble?
Claims that name a disease or imply treatment of one. A phrase that reads as ordinary marketing in another market can make the product an unapproved drug here. We flag those before print, because the alternative is a recall or a refused entry.
Can you fix a shipment that's already been detained?
Sometimes, and it is always more expensive than doing the work beforehand. We would rather review a label six months before it prints than argue about one at the border.
Do we need product liability insurance before talking to retailers?
Before onboarding, yes. Most chains require a certificate naming them, at specified limits, before a purchase order can be issued. It is a routine requirement that routinely delays launches, because brands discover it after the buyer has already said yes.
Does compliance work commit us to the rest of the program?
No. Some brands engage us for market entry and compliance alone, then run their own U.S. sales. We would tell you if we thought that was the wrong call, but it is your decision to make.

U.S. Market Assessment

Find out what America would actually take.

Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.

Request an assessment