Eleven people, one office, and a founder who is on the calls. When you engage TruLife you are working with this team — not with a coordinator relaying messages to them.
Founder & CEO
Fourth generation in manufacturing and retail distribution. Brian has worked in health and wellness since 2006 and has represented supplier brands at ECRM buyer programmes every year since 2009. He works on every engagement directly.
Director of Operations
Over ten years in the nutraceutical industry after moving across from pharmaceuticals. Jimmie manages the product development lifecycle from ideation through to launch, and has formulated and launched a number of dietary supplements over his career.
Director of Sales
More than a decade in health and wellness, with the relationships to give emerging brands a head start in U.S. retail. Matthew has worked with independents, regional chains and e-commerce operators, placing everything from Vitamin A to zinc.
West Coast Sales Manager
A sales and business development professional covering the West Coast, with a record of building retailer relationships in health and wellness that consistently meet client and management expectations.
Marketing Director
A marketing and management graduate of Walsh College, Danielle spent twenty years leading creative strategy in another industry before moving into health and wellness. She runs brand marketing and is often the first point of contact for brands exploring an opportunity, guiding sample review, onboarding and market insight.
Chief Financial Officer
With TruLife since the business began. Kyle is responsible for payables and receivables across the client base.
HR Director & Assistant to the CEO
A registered nurse by training, with a background in health and wellness and personnel management. Rodica supports day-to-day operations and coordinates meetings with prospective clients.
Content Creator
Jaron has written for a range of publications including Forbes, Men’s Health, MarketWatch, Entrepreneur and Inc. He turns complex health, wellness and nutraceutical material into something a reader will actually finish.
Business Development Specialist
Leah connects with domestic and international health and wellness brands, managing outreach through LinkedIn and email, and coordinating qualified introductions.
Business Development Specialist
Years of experience in business development and sales support, turning first conversations into working relationships with clarity and follow-through.
Business Development Specialist
Jerald connects with health and wellness brands preparing for U.S. retail, qualifying fit and coordinating the next steps with the sales team.
Why the size matters
A ten-person firm cannot represent a hundred brands, and does not try to. It means the person who evaluated your product is the person in the buyer meeting, and the person who ran your compliance work is reachable when a shipment has a problem.
It also means we decline brands we cannot move. That is a constraint of the model rather than a marketing position.
U.S. Market Assessment
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
