Home / What we do / Brand management & marketing
Positioning, packaging, retail marketing, digital and content — the work that decides whether a line is still on the planogram at the next category review.
The problem
Winning shelf space feels like the finish line. It is the point at which a retailer starts measuring you. Units per store per week is the number, the review is usually within a year, and a line that doesn't move is cut without much ceremony.
Most brands entering the U.S. arrive with a marketing plan built for a market where they are already known. The channels are different here, the retail calendar is different, and consumer conventions around claims, format and pack cues are different enough that familiar creative can land as foreign.
The deeper problem is disconnection. Marketing runs on its own calendar, sales runs on the retailer's, and the promotion that would have driven sell-through in the eight weeks after launch happens in month five, when the buyer has already formed a view.
What we do
How the brand is described to an American consumer and an American buyer — category, benefit language, and the competitive set you are actually being compared against here.
Pack adaptation for U.S. shelf conventions and compliance requirements, handled alongside the regulatory panel work rather than after it.
Promotional calendars, feature and display planning, in-store support and the trade materials accounts expect, timed against the resets that matter.
Search, social and marketplace advertising aimed at the geographies where your distribution actually exists, rather than nationally at a brand on two hundred shelves.
Assets shot to U.S. conventions for pack, listing, retail and social — produced once and used across every channel.
A U.S.-facing site and search presence, so a buyer who looks you up finds an American commercial operation rather than a home-market storefront.
How it works
Marketing here is not a campaign. It is a calendar that runs against the accounts and the resets your sales team is working.
Positioning, messaging and competitive framing agreed for the U.S. consumer and the U.S. buyer, both of whom you are selling to.
Pack, imagery, video, trade materials and site content produced to U.S. conventions and compliance language.
Promotional and media calendar run against live accounts, weighted to launch windows and the weeks that decide a review.
Sell-through read by account, spend redirected to what is moving, and the story assembled for the next category review.
Who this is for
You are on shelf or close to it, and you want the marketing calendar built against real accounts and real reset dates.
You want brand awareness in the abstract, ahead of distribution. Awareness without availability is an expensive way to teach American consumers to look for a product they can't buy.
Go deeper
What the marketing calendar looked like on launches that held their placement.
Read the case studies →Trade and consumer press, and what each is actually good for.
Explore PR →Twenty questions, including how ready your marketing support actually is.
Start the assessment →In their words
“Brian is a dynamic brand manager. He certainly takes the time to work with you and develop your brand as if it is his own. I would highly recommend his services to any manufacturer seeking to expand in the USA Marketplace.”Adam MortleyInspira Naturals · Australia
Questions
U.S. Market Assessment
Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
