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Not a broker taking a commission, not a consultant delivering a report. The team that runs your American business while you run the brand.
Leadership
“Building a brand first requires building a relationship.”
Brian GouldFounder & Chief Executive Officer
Brian has been in the health and wellness industry since 2006, and has represented supplier brands at ECRM buyer programs every year since 2009 — the meetings most brands spend years trying to get into.
He works on every engagement directly. Brands come to TruLife because they want the person who knows the buyers in the room, not a coordinator relaying messages to one.
What we believe
If a product isn't ready for U.S. retail, we say so in the assessment rather than after the contract. A brand that launches too early damages itself and us.
Compliance, then infrastructure, then buyers. Skipping ahead is the most common reason a well-funded launch stalls in its first year.
The barrier to U.S. retail is relationships and execution, not information. Teaching the market how entry works costs us nothing.
Industry participation
Brian has represented supplier brands at ECRM every year since 2009 — scheduled, one-to-one meetings with category buyers from national and regional chains.
1200 N Federal Hwy, Suite 300. Our West Coast fulfillment operation runs from Ontario, California, 60 miles from the Port of Los Angeles.
The team
Small enough that your account has a name attached to it, and large enough to run compliance, logistics, sales, marketing and press without subcontracting the parts that matter.
U.S. Market Assessment
Send us your product and your numbers. We'll come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
