Home / Industries / Functional Foods
Better-for-you food carrying a functional benefit — where the line between a food and a supplement decides every requirement that follows.
What's different here
Whether your product is a conventional food or a dietary supplement is determined by composition, form and how it is represented — not by what you call it. Get it wrong and the entire regulatory pathway changes.
Substances added to conventional food face a different standard than dietary ingredients. An ingredient that is unremarkable in a capsule may not be permitted in a bar.
Different panel, different format, different rules. Artwork built around a supplement panel usually cannot accommodate the switch.
Grocery buyers ask early. Formulations that work at home sometimes cannot survive U.S. distribution timelines and warehouse conditions.
How we help
Classification, labeling, registration and import, closed before production.
Explore →Buyer meetings, distributor activation and account management.
Explore →One inventory position serving both retail and direct-to-consumer.
Explore →U.S. Market Assessment
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
