Start here · Five essential resources
If you're evaluating the U.S. market for the first time, we've organized our most valuable resources into a simple step-by-step guide to help you understand the commercialization process before investing significant time or money.
This page is a sequence, not an article. The five resources below are the ones we point every new brand to, in the order we point to them — the same order the work actually happens. Each takes minutes, not weeks, and by the last one you will understand the commercialization process well enough to judge whether the U.S. is worth pursuing for your brand, what it would take, and what it could realistically return.
The sequence
The whole process end to end — the sequence from first decision to first purchase order, and what each stage costs before it returns anything. Start here even if you read nothing else.
Read the guide →Model your own unit economics — shelf price, retailer and distributor margins, trade spend, deductions and landed cost — down to what one unit actually contributes. The same structure a buyer runs on your numbers.
Run your numbers →The vocabulary of every buyer meeting and margin conversation — trade spend, deductions, OTIF, fill rate, slotting — defined the way the terms are actually used in U.S. retail.
Learn the language →Twenty questions across product, regulatory status, current markets, supply capacity and commercial readiness. You get a score, a readiness band, and your three biggest gaps named specifically — on screen.
Check your readiness →Send us your product and your numbers. We come back with a written, specific read on what entering U.S. retail would require and what it could realistically return.
Schedule your assessment →At the end of these five
Keep going
The whole job in seven phases, from the decision to enter to a brand that scales — with the resource for each phase linked.
Read the playbook →The guided reading path through every pillar guide, in the order the work actually happens.
Begin →Documented launches from standing starts — compliance, import, insurance, then shelf.
Read the case studies →U.S. Market Assessment
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.
