The second year is a different problem from the first. Demand you can't service costs more than demand you never had, and the brands that stall at national expansion usually do it on operations rather than on sales. This path covers holding what you have won while adding to it.
The sequence
In the order the work actually happens.
- Step 01Service
Defend the accounts you already have
Resets, promotional calendars and the category review that decides renewal.
- Step 02Pillar guide · section
Read sell-through properly
Units per store per week, and what the number means before a retailer tells you.
- Step 03Service
Make sure operations can carry the growth
Inventory position, fill rate, routing compliance and when a second node pays for itself.
- Step 04Service
Keep marketplace and retail aligned
Pricing discipline and stock cover across both channels, out of one inventory pool.
- Step 05In production
Expand channel by channel
Sequencing specialty, natural, grocery, drug and club without breaking pricing.
- Step 06Pillar guide · 9 min
Support the shelf you have won
The marketing calendar that keeps units moving in the months a retailer is watching.
At the end of this path
You will know which constraint is actually limiting your expansion — demand, operations or margin — and what has to change before adding the next chain.
U.S. Market Assessment — $3,500
Find out what America would actually take.
Send us your product and your numbers. We come back with a written assessment of what entering U.S. retail would require and what it would realistically return.